Last August, The New York Post quoted two sources familiar with the case which the game publisher Zynga wanted to delay its IPO. But, Reuters and Business Insider reported that the date would be between 17 and 24 November and they were correct.
Last May, Business Insider reported that Zynga could already opt for a quick introduction on the stock market, so to benefit from increased demand for shares of LinkedIn and Yandex. Meanwhile, Bloomberg noted that a proportion of less than 10% of the Zynga stock could be offered at the initial public offering. The popular game publisher therefore provide only a small percentage of its ownership to investors, thus offering the advantage of retaining control over his destiny, while creating a scarcity effect sufficient to blow its stock price.
Of through this highly anticipated IPO, leaders Zynga seeking funding of between 1.5 billion to 2 billion USD, for a value estimated at 15 to 20 billion USD.
However, a number of risks on the profitability of the company. Thus, a deterioration of business relationships with Facebook could generate significant revenue loss. In addition, a small percentage of players account for the majority of group revenue. Bloomberg points to a low percentage of active players (1%) were responsible for the majority of group revenue, a significant proportion of anywhere between 25% to 50%